Starting a business is a lot like getting married. In both cases, there's a certain amount of logic involved, but, ultimately, it's powerful emotions that propel us toward making the leap.
If you've never thought of entrepreneurship as romantic, you probably have never started a business. The prospect of being your own boss, doing what you love and maybe even making some amount of difference in the world can be utterly intoxicating.
Unfortunately, we all know that romantic feelings aren't a great indicator of success in either marriage or business. Up to 50 percent of marriages end in divorce — and the failure rate for businesses is even worse. With business failure comes real suffering, in the form of not only a bruised ego but also depleted savings, maxed-out credit cards and, often, personal bankruptcy.