The tailored tune comes from a drinking glass, which uses bone conduction technology to transmit sound to the inner ear, allowing drinkers to hear music when the glass makes contact with their teeth. It was launched on Friday with the name 'The Boldest Glass,' in order to promote a speciality drink, the Johnnie Walker Red Label with ginger ale.
The glass has a "concealed exciter" which uses the glass' surface as a speaker, creating vibrations. The audio is emitted from an AM/FM transmitter, to an amplifier found on the bottom of the glass.
In a statement, Johnnie Walker said The Boldest Glass was "an industry first", which was "marrying music and drinks in an intimate fashion that opens up possibilities for future collaborations and exploring the glass' potential further".
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Oscar Ocana, brand director at Johnnie Walker, said that the Boldest Glass gave drinkers "a glimpse of what bar culture could be like in the future."
"The glass' track has been designed to enhance the flavors of the drink, which then brings out spicy and warm tones," Ocana added in a statement.
For those keen on hearing their "own personal soundtrack," a London bar called "Call Me Mr Lucky" is offering the drink on request for one month from April 10, 2015.