Find a hidden competitive advantage. One reason The Trump Organization can move so quickly in its hotel endeavors and other projects is the fact that it is a family business. When Trump's son Donald Jr., executive vice president at The Trump Organization, meets with partners, "they realize that if and when I have a problem, I call Don at midnight and I have a response in five minutes—as opposed to perhaps another brand, where they call someone in middle management who brings it up to a regional manager who brings it up to another manager who brings it up to a decision maker and then three levels back down."
Understand how work has changed. As technology has made it easier to stay connected, The Trump Organization has become more flexible about when and where its team works. "There has been a major shift for women and for men where technology enables us to not have to live a compartmentalized life," said Trump's daughter Ivanka, executive vice president of development and acquisitions.
"It used to be when my mother was at work, she was at work, and when she was at home, she was home, and there wasn't tremendous overlap between the two functions. That doesn't exist anymore. I'm at home playing with my kids and then jumping into the other room to take a conference call at 8 o'clock at night. I'm in the office and I'm calling in to check on my kids as they're leaving school or arriving at school. There's this continuity that didn't exist before, and technology has enabled it to be really one life rather than a siloed experience of the working woman and what she looks like in the office versus the woman who's staying at home with her children. Now it's all blended."
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The change has affected men, as well. "They're choosing to be in an environment that recognizes that people have interests outside the office and also recognize the fact that people are working beyond 9 to 5," said Ivanka.