According to Piper Jaffray's biannual Taking Stock With Teens Survey, Nike swept the board as the top clothing and footwear brand for both upper-income and average-income teens.
And it did so by a large margin.
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Whereas 24 percent of upper-income teens said Nike was their most-preferred clothing brand, the second place finisher, Forever 21, came in at 8 percent.
The divide was similar among average-income teens. Nike ranked first among that consumer group with 19 percent of respondents saying it was the most in-demand brand, compared with 7 percent for second-place finisher Forever 21.
Both statistics showed growth from the fall, when 22 percent of upper-income teens selected Nike as the top apparel brand, and 18 percent of average-income teens did the same.
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"The single biggest take away from the survey is that athletic, as a category, continues to make new highs and Nike is leading the charge," Piper Jaffray said.
The survey included responses from 6,200 teenagers, who had an average age of 16.3 years. The 1,400 teens who fell in the upper-income group had an average household income of about $104,000, while the 4,800 teens in the group with average-income households had a mean income of about $56,000.
Following the results, Piper Jaffray upgraded shares of Nike from neutral to overweight, and increased its price target to $115. Shares were slightly higher on Wednesday afternoon, near $100.