If you build it, the innovators will come. In 2011, Google announced it was launching its blazing fast Internet service to the Kansas City metropolitan area to boost the Midwest start-up scene.
Now four years later as Google plans to expand the Internet service called Google Fiber to other U.S. regions, some small business owners report mixed results. But while the ramp-up process can take time for some, Google's expanded rollout for high-speed Internet shows the growing demand for faster connectivity. The U.S. broadly is playing catch up with other countries that already have super high-speed Internet services.
Google Fiber is a high-speed fiber-optic network. Internet speeds on fiber optic cables are up to 100 times greater than the national average.
Google is working to expand in 19 more cities in five metro areas including Salt Lake City, Atlanta, Nashville, Charlotte and Raleigh-Durham. The Internet often features posts about consumers wondering if and when Google Fiber will come and turn their backyard into "fiberhoods."
So what's at stake? Early anecdotes show some businesses are willing to relocate for faster Internet speed, and that costs savings associated with the new connectivity infrastructure can be substantial. Bottom line: more business at a quicker pace.
Cost savings related to faster Internet can be a particular game-changer for small businesses, said Marcelo Vergara, chief executive of Propaganda3, a website and app development company. Vergara said fast connectivity has allowed him to cut tech-related infrastructure costs significantly.
"I can trust my network, thanks to Google's bandwidth," Vergara said. "I have reliability, and I have moved all of my internal services off to the cloud."