But The North Moore Short is running into a crowded space.
During the Power Pitch, Alicia Syrett asked how White would prevent the biggest players in the industry, like Nike and Under Armour, from replicating his shorts.
"I've become less concerned about the Under Armours and Nikes of the world because mainly at this point, if they wanted to do it, they'd do it," White answered.
A successful Kickstarter campaign blew through the company's goal by 400 percent, and White ended up raising $122,000, plus an additional $15,000 in seed loans. The start-up has sold a total of 3,300 pairs of shorts.
White told CNBC that he sold out of Kickstarter pre-sales quickly, but Wolaco is still taking orders on its website, with shipments expected to go out in May.
"Once we raise our first round of funding, I suspect that it will take about six months to reach profitability," said White.
Wolaco launched in February of 2014. It has two full-time employees and is headquartered in Midtown Manhattan. The start-up plans to enter its first round of angel funding in the next three to five months and told CNBC it will be expanding beyond the shorts this summer.