For Shazam Chief Product Officer Daniel Danker, waiting for Apple's vice president of technology to showcase his company's app for the upcoming smartwatch was among the scariest moments of his life. (Tweet This)
Hundreds of fanatics and bloggers were in attendance for the Apple Watch launch on March 9, and any glitch in the music discovery app would be instantly magnified on Twitter, where "Apple Watch" was trending all day.
"Watching the live demo on stage is simultaneously terrifying and incredibly rewarding," said Danker, who along with two of Shazam's iOS app developers spent two months building the service. "It was a moment of total relief and pride after that."
Nerves are the price of admission for being one of Apple's chosen few, especially as the world's most valuable company enters its first new product category in the Tim Cook era. Perfection, speed and secrecy are also part of the package (Shazam isn't allowed to release a high-resolution image of the app until the phone hits stores on Friday).
Of course, as Apple's Kevin Lynch strolled up on stage, it was all worth it. No other company gives developers this kind of exposure. And nobody else can sell a million units under pre-order on day one, despite the gadget being priced higher than competitive products and with so few people having tested it.
Danker knew early on, even before getting his hands on an Apple Watch, that Shazam could be a very useful service. The app has been installed almost 600 million times and is among the 10 most popular music apps on iPhones and Androids.