Say goodbye to the scantily clad "models" and suggestive marketing that have become synonymous with Abercrombie & Fitch.
On Thursday, the company sent out a memo to regional and district managers regarding store policy changes at its namesake and Hollister stores. The moves include no longer hiring store associates based on body type or physical attractiveness, and changing store associate titles from "model" to "brand representative." (Tweet This)
The brands' presidents also said that by the end of July, there will no longer be "sexualized" images printed on shopping bags, gift cards or other marketing materials. Both brands will also discontinue the use of shirtless models at store openings and events.