EquiTrend looked at emerging trends, including how quickly online brands have built up the sort of trust it took traditional businesses years to achieve, illustrating "the importance of technology and connectivity in simplifying and enhancing American lives."
Amazon, Netflix, Paypal and Youtube score big with consumers.
Another interesting note: the best brand in news service is Google News.
On the news
In media, The Weather Channel is the most trusted brand in TV news. (Perhaps Jim Cantore's muscles are matched by his forecasting skills!)
On the road
Toyota is the most trusted auto brand, recovering from a billion-dollar-plus settlement in problems with unintended accelerations.
In your wallet
EquiTrend also looked at the emerging players in mobile wallets, and found that this soon in, people trust what they know—PayPal—which pollsters say is way out in front of Visa, MasterCard and Apple. That could change.
"When one of these brands gets the execution right and merchant acceptance hits critical mass, consumers appear ready to jump on board," noted Joan Sinopoli, vice president of brand solutions at Harris Poll, in the firm's report.