Your home may be your castle, but that doesn't mean the turrets can't be enlarged, the drawbridge painted a more inviting shade, or the moat redirected to improve curb appeal.
A slew of new home renovation websites are counting on just that, causing the space to become increasingly competitive, as the already $300 billion remodeling industry begins a new boom.
Houzz, Porch, HGTV, DIY Network, Dwell, Remodelaholic—architects, design-build firms, contractors, product manufactures, even plumbers and electricians increasingly say they must be on these sites just to compete in the home remodeling field.
"Most of us got into this remodeling business because we love the smell of sawdust, we love design, we're passionate about homes. Now we have to be experts in social media and all these other platforms," said Bruce Case, president of Case Design/Remodeling, a Bethesda, Maryland-based firm. "There's a benefit to that, but the bottom line is, it is an added cost."
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A cost that is reaping big rewards for Porch, a Seattle-based company that launched in late 2013 and last year began offering its "Home Report." The free product gives consumers historical data on homes they may be looking to buy or renovate. A new app from Porch also allows homeowners to connect with local professionals in seconds.