As voters decide who to vote for in the U.K.'s May 7 general election -- which analysts say is just too close to call -- the use of social media as grown in prominence.
Here are some of the highlights from the campaign so far:
Ed Miliband, leader of the U.K. opposition Labour Party, joined the unlikely ranks of Justin Bieber and One Direction enjoying "fandom" status on Twitter earlier in April. It started after a 17-year old student, who calls herself Abby, started using the hashtag "#milifandom." The original tweet sparked something of a Twitter storm, with Abby's followers soaring to over 17,000, as #milifandom trended, with scores of young women expressing their adoration for Miliband.
Tweet: David Cameron doesn't think I deserve the vote because I'm 17. I started the #milifandom campaign to show how powerful young people are.