Why streaming apps are a huge business opportunity

Twitter vs. Hollywood?
Twitter vs. Hollywood?   

The widespread streaming of the much-hyped boxing match between Floyd Mayweather and Manny Pacquiao marks "a seminal moment in the history of Internet video," said analyst and investor Lou Kerner, founder of the Social Internet Fund.

While hard numbers from platforms Meerkat and Twitter's Periscope have not been released, streaming on both was prevalent enough to lead Twitter CEO Dick Costolo to tweet after the fight that the real winner was Periscope. Twitter received 66 takedown requests for Periscope streams, according to the company.

Kerner, who in 2000 actually founded the top-level domain ".tv" that Periscope utilizes, said the fight streams "reminded me of 'Lazy Sunday,'" the 2005 "Saturday Night Live" sketch, getting posted on YouTube.

Consequently, the video site "immediately became the fastest-growing website in the history of the Internet. And I think what we're seeing is the emergence of a whole new form of streaming media," Kerner said in a Monday "Trading Nation" segment.

"Anybody can now live stream anything and tell all of their friends and all of their followers ... and I think that's a massive game changer."


Periscope app, left, and Meerkat app
Source: Periscope, Meerkat
Periscope app, left, and Meerkat app

Of course, copyright issues abound. But just as YouTube (now owned by Google) has technology that senses whether a video shows copyrighted content, Periscope and Meerkat may be able to develop a similar product for streaming video.

Not only would that ameliorate Hollywood's worries, but it could lead to a big new business opportunity.

When informed that their material is streaming, "the copyright holder can choose to do one of two things—enable that broadcast and insert advertising and allow the copyright holder to monetize that stream, or they can not allow that stream, in which case it can be shut down," Kerner said.

Twitter will "want to work hand in hand to build a really large business that builds the pie for everyone," he said.

Disclosure: CNBC's parent company, Comcast, is an investor in Meerkat.

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