For William Heinecke, chairman and CEO of Minor International, the game plan for business expansion has always been straightforward: find a market gap and fill it.
This time the 66-year old hospitality tycoon is turning his focus on Africa.
"I look at Africa as the emerging Asia, it's like what Asia was 30 years ago. So if an entrepreneur were to ask me where should he go now, frankly Bangkok is so competitive, unless you've got huge capital resources, and you're very good, you better be careful, because you can get burnt badly in Thailand. But in Africa, where many of the brands are not present, at least in our fields, there's limited competition," he told Martin Soong, during CNBC's Entrepreneur Asia: Power Players interview.
Heinecke's hotels are now available in many African states including Kenya, Tanzania, Zambia, Botswana, Nambia, Lesotho and Mozambique.
Besides hotels and resorts, the group also has lodges and camps in iconic African sites to provide game viewing opportunities.