Before co-founding the start-up, Schneider worked as a philanthropic advisor with large private foundations and decided to call it quits in 2011 when Moxie Jean actually had only one paying customer. Originally, they had a Netflix-esque model, based on subscriptions for baby clothes, which didn't quite take off.
"After six or nine months, we still only had about 35 paying customers, so we made the decision that model wasn't really working," she said. "We switched to a straight-up resale model and relaunched the website and changed our name. Within six weeks we had five times as many customers."
Today, Moxie Jean is growing between 10 and 20 percent per month, with more than 20,000 families buying and nearly 10,000 selling. Aside from just saving cash, Schneider said customers are attracted to the environmental benefits.
"Families want to be more socially conscious," she said. "They want to be more green and practical at the same time. So buying gently used clothes reduces not only the strain on your wallet but the strain on the environment as well, because so much goes into making these clothes in the first place. Every time you buy gently used instead of buying new, you're saving 500 gallons of water to make just one cotton T-shirt."
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