Jim Cramer has always understood the importance of highlighting the next big market themes that could drive innovation. That is why "Mad Money" has been on a mission to help investors find the major forces behind the market, by profiling private companies that could be the future of business in its "Off The Tape" segment.
On Tuesday, CNBC launched its third annual Disruptor 50 list, which highlights the most revolutionary startups in business. Making its third appearance on the list and moving up from number 18 to 15 is Quirky.
Quirky gained its start as a platform for people to submit ideas. The company would then take the best inventions from the idea stage to store shelves around the world.
Originally Quirky covered all different types of innovation, but within the last year, it has reduced its scope to specializing in developing electronics and products for the connected home. It has also partnered with companies such as General Electric, Harman and Mattel to allow for product inventions to get to the market.
What makes Quirky unique is the community foundation that is associated with its business model. The company works based on in-house designers and engineers that collaborate with a community for development. The community member submits an idea, and then the community votes to decide which products will be advanced.