Facebook has confirmed that it will host content from news publishers on its mobile app, which will allow users to read articles without having to click through to another website. The move could open a new stream of ad revenues for content companies, but risks increasing their reliance on the social network.
Nine launch partners - The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild – are part of the Facebook scheme called "Instant Articles."
The articles will be interactive and include the ability to view videos, maps and photos by tilting your phone, and even comment on or like a single line in a story. Facebook claims the in-app stories will load 10 times faster than when people click a link to an article on an external site.