Conway traded a career in venture capital for a cookie. But not just any cookie. He's built the start-up around his mom's chocolate chip cookie and the recipe is a secret.
Conway and co-founder Mariam Khan hire local bakers to hand make Doughbies' cookies, which come in chocolate chunk with sea salt or peanut butter, at a commercial kitchen in San Francisco.
"We call ourselves 'the world's largest local bakery.'" Conway added that his product arrives with "that local, fresh from the oven taste."
The freshly baked cookies are delivered with the help of a team of drivers who currently make curbside deliveries to 10 ZIP codes in San Francisco.
The start-up will deliver as few as three cookies or a box of one dozen is $22 with no charge for delivery. Conway said the company's average delivery time is 12 minutes and Doughbies will give customers a store credit if it takes longer than 20 minutes.
But Alicia Syrett, a member of New York Angels, who has mentored more than two dozen start-ups, questioned Conway on whether Doughbies will get eaten up by much bigger competition like Seamless or even the new UberEATS food delivery service.
Conway responded that his niche delivery service runs more efficiently than larger third-party vendors by eliminating the middleman, connecting customers directly to his cookies.
"So our products are always fresher," he said.