How to navigate Apple's latest acquisition

Apple Maps vs. Google Maps
How to navigate Apple's latest acquisition   

Apple has acquired yet another mapping technology company, a move that could foreshadow major improvements for its own mapping service.

The tech giant's latest mapping purchase involves Coherent Navigation, a start-up known for its precise GPS mapping technology, according to report from Mac Rumors that was later confirmed by The Wall Street Journal.

WWDC attendees walk by a poster for the new Maps application at the Apple 2012 World Wide Developers Conference (WWDC) at Moscone West on June 11, 2012 in San Francisco.
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WWDC attendees walk by a poster for the new Maps application at the Apple 2012 World Wide Developers Conference (WWDC) at Moscone West on June 11, 2012 in San Francisco.

Read More Apple acquires Coherent Navigation, a GPS start-up

Apple has already acquired lesser-known mapping technology companies including HopStop, Locationary, PlaceBase and BroadMap.

In 2012, Apple launched its widely criticized mapping app, for which Tim Cook later apologized after defects caused a string of embarrassing headlines.

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Cook ended up firing the man in charge of developing the app.

The bad press from the Apple Map gaffe was short-lived, however. A year later, Google Maps had lost millions of mobile users to Apple Maps, according to comScore.

Apple buys GPS company Coherent Navigation
Apple buys GPS company Coherent Navigation