Maria Woodall, detective superintendent of the City of London Police, said in a statement that many individuals are unaware of the dangers behind fake beauty products.
"Criminals are exploiting every opportunity to fool customers into buying counterfeits in order for them to make some quick cash - putting peoples' health, homes and lives at risk. Beauty products are meant to enhance your features however the fakes can in fact do quite the opposite," said Woodall.
Health isn't the only risk factor. Woodall warned that many who used the online fake makeup stores also risk online and identity theft.
Having seized over £3.5 million ($5.49m) worth of fake products in the last 18 months alone, PIPCU has suggested that if a product offer looks "too good to be true" it probably will be.
Methods suggested in checking product authenticity includes only dealing with reputable online sellers, checking the shipping address, and asking if there's a returns policy.