A New York City cowboy boot business may be selling classic styles, but it's been improving its sales by using technology and analytics on an iPad app.
By tracking inventory and sales trends, identifying higher-margin items and enabling email campaigns sent to customers, Space Cowboy, which sells Western-style boots and hats, has saved time and improved its business, both online and off, using the Bindo point-of-sale system, said store co-owner Jaylin Ramer in an interview with CNBC.
Point-of-sales registers are nothing new. And smartphone or tablet attachment and payment processing device Square might be more widely known than Bindo. But that competitor has opened up the market for simplified, mobile payment systems, said David Bozin, VP of growth development at Bindo.
What makes Bindo different is that it uses analytics that show inventory and sales trends and where they can be improved, Ramer said.