Did Nintendo just make the greatest hire ever?

Bowser, Nintendo character
Source: Nintendo
Bowser, Nintendo character

Mamma mia! Nintendo may have just made the greatest hire in the history of hires.

The electronic company announced in a now-viral press release that it has hired "Bowser as New VP of Sales." Does the name sound familiar? It certainly does to fans of Mario and Luigi.

Bowser, the fictitious gaming character, is well known in the Mario series as the mustached plumbers' eternal rival who breathes fire and throws hammers, all in a quest to steal Princess Peach.

Looking to jump-start sales again, did Nintendo bring in the turtle-like leader of the Koopa Troopas to run the business?

Not quite. Nintendo of America hired a human male named Doug Bowser to lead the U.S. sales team, where he is expected to focus on in-store merchandising, retail strategy and marketing.

Nintendo clearly had the fun with the irony, stating in the release that Bowser "brings decades of experience, not fire breath, to the new role," clarifying that he has "no relation the King Koopa and Mario's longtime nemesis."


The headline quickly jumped to the front page of Reddit, while "Bowser" became a trending topic on Twitter in the U.S.

"If this is all it takes to get an executive position, I am changing my name to Mario Brothers and then applying for the CEO job," joked Reddit user Uhhhhdel. "You need to wait till Bowser becomes CEO and launch a hostile takeover bid," replied another user.

Read MoreSuper Mario is karting towards your smartphone

Nintendo recently made news when the company announced it will release a smartphone gaming app later this year.

No word on whether Luigi is in the running for Nintendo's open Web Application Developer role.