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Vox CEO on the acquisition of Re/code

The acquisition of the tech website Re/code will complement the other Vox platforms, said Vox Media's CEO Jim Bankoff on Wednesday.

Vox announced that it would acquire Re/code and its parent company on Tuesday without disclosing the terms of the agreement.

In an exclusive interview with CNBC, Bankoff explained that Vox had first approached Kara Swisher and Walt Mossberg when they were leaving News Corp.

"When they left News Corp., they were embarking on a new journey," said Bankoff. "We talked then; the timing wasn't right. But over time it became right. And now it's official."

CEO Jim Bankoff with Walt Mossberg and Kara Swisher at Re/code's Code Conference.
SOurce: Re/Code
CEO Jim Bankoff with Walt Mossberg and Kara Swisher at Re/code's Code Conference.

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Vox Media currently owns several websites, including SB Nation and The Verge, which help to drive 150 million unique users on a monthly basis, according to the company's website.

"I think we can help Re/code reach a broader audience for their web properties, but we're really proud to have the conference business, too," said Bankoff.

The Verge, a website that Bankoff qualifies as the "leading consumer tech site," will complement Re/code's "leading tech business presence."

"When you put the two together, we think we've furthered our lead in what is emerging to be one of the most important content categories for consumers and advertisers: technology," added Bankoff.

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Bankoff explained that technology is now for everyone, giving enough room to the two platforms to thrive.

"Let's face it, technology is no longer for geeks, and in other words, it's for everyone," said Bankoff. "And therefore, the category is just expanding."

Re/code will still publish its content using the same website while Re/code product reviewers will join The Verge's review team. Swisher and Mossberg will still lead the website with Mossberg also contributing to The Verge's products review.

"And we expect a lot of great mashups," said Bankoff. "Some cool stuff between Nilay Patel, our editor-in-chief, and Walt Mossberg. They've got some podcasts planned. It's going to be a lot of fun."