Super-luxury SUV sales up 44 percent

Have a spare $75,000 to spend on a new vehicle?

There's no shortage of choices, but increasingly, the wealthy are opting for super-luxury SUVs instead of traditional sedans.

According to Truecar, the number of SUVs that have sold for at least $75,000 this year is up an astounding 44 percent. ( Tweet this ) That compares with 13.2 percent growth for cars above $75,000.

The Lamborghini SpA Urus SUV.
Nelson Ching | Bloomberg | Getty Images
The Lamborghini SpA Urus SUV.

It's a trend that Truecar President John Krafcik said is just beginning, as more high-end automakers enter the space. On Wednesday, Lamborghini became the latest brand to confirm it will add an SUV to its lineup, with what many are calling the "Rambo Lambo." It's expected to hit showrooms in 2018, after which Lamborghini plans to sell 3,000 each year.

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The luxury SUV will join the likes of the Porsche Cayenne, Cadillac Escalade and Land Rover's Range Rover, as well as forthcoming models from Tesla, Bentley and a rumored model from Rolls-Royce.

"In the next few years, uber-premium SUVs will outsell uber-premium sedans. It's just a matter of time," Krafcik said.

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Below are details on other ultraluxury SUVs that are headed for the market.

Tesla Model X

Deliveries of this electric SUV will start late this summer. The price has not yet been announced, but Tesla expects the Model X to sell for roughly the same price as the Model S, which has an average transaction price of $93,000.

Bentley Bentayga

This ultra-luxury 4x4 SUV will be shown for the first time later this year and go on sale next year. The price is expected to be announced closer to launch.

Aston Martin

Aston Martin debuted its DBX Concept crossover SUV at the Geneva Auto Show in March. It's expected to go on sale in 2019.

Rolls-Royce 'Project Cullinan'

Rolls has not yet officially unveiled its first SUV, but the brand has released images of a test model. It's widely believed it won't be long before the brand officially joins the super luxury SUV market.


If you were hoping to see Ferrari on the list, no such luck. Despite rumors that have swirled over the past few years, executives for the Italian luxury brand have repeatedly denied there are plans to build a Ferrari SUV.

"Other than Ferrari, every exotic brand will have an SUV in their lineup. It's not a question of if, but rather when," Krafcik said.

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