How big is the "LeBron Effect," really? Pretty big.
As LeBron James and the Cleveland Cavaliers gear up for 2015 NBA Finals, the team's investment in the 11-time NBA All-Star is paying off. Not only has James led the Cavs to only their second appearance in the NBA Finals since they were founded in 1970, but the effect he's had from a business perspective is felt far and wide. New data reveal that the Cavs have seen a substantial increase in nearly every business category—from tickets to merchandise to TV time—compared with previous seasons.