Coming up Wednesday at the Exponential Finance Conference, hosted by CNBC, we will find out the full ranking of the Fortune 100 companies, in order of how exponential—or scalable—they are.
For the most part, we will see some of the obvious names, like Google, Amazon, Twitter and Facebook. These companies all share a common thread: They are platforms. Most of the core functionality of the companies is actually performed not by employees, but by outsiders.
Think of the example of Facebook—over a billion users make the effort to upload all their personal information, while advertisers spend effort and money to search and reach these users. Facebook employees themselves don't do this work, which is the key. That allows the company to grow by exponential factors without the employees putting in all that labor. Twitter is a similar example. Uber and Airbnb are two more obvious exponential examples, where buyers and sellers come together without the firm's core employees actually doing this.
All the companies just mentioned are on the list of 100 most exponential firms, according to Salim Ismail, who is the author of the book "Exponential Organizations."
Those names are mostly obvious, but how did a firm like General Electric make the list?