A Yves Saint Laurent ad has been banned in the U.K. by the country's advertising watchdog, which ruled that the model used appeared "unhealthily underweight."
The ad for the French luxury group, which ran in Elle magazine, showed a black and white photo of a woman lying on the floor in a short black dress, leather jacket and platform shoes.
Her ribs "appeared prominent," according to the Advertising Standards Authority (ASA) ruling released Wednesday. It added that the lighting and pose drew attention to the model's legs, "which looked very thin," and her thighs and knees appeared to be of a similar size.
"We therefore considered the model appeared unhealthily underweight in the image and concluded that the ad was irresponsible," the ASA, which provided CNBC with an image of the ad, said.