All bourbon is whiskey but not all whiskey is bourbon. But what actually distinguishes bourbon from all the rest?
According to Maker's Mark COO Rob Samuels, it comes down to these five things. He should know, his family has been making bourbon for generations and they started one of the world's most recognizable brands. His grandmother is the one who came up with Maker's Mark's signature hand-dipped red wax top. He currently runs the operations and knows how important it is to follow the rules.