One of those trackers is Laura Markowski of the Carilion Clinic System in Roanoke, Virginia, who in recent months has been monitoring the online comments of more than 500 physicians, according to the Post. The remarks can include complaints about lengthy waits and rude receptionists.
"If a trend is established, it will be addressed," Markowski told the Post.
Other health systems, such as the renowned Cleveland Clinic, have launched their own doctor rating sites. At the four hospitals run by the University of Utah, for example, wait times dropped and patient satisfaction scores rose after the rating system was implemented.
At stake is not just reputation, but money.
Read More10.2M paid for Obamacare plans this year, but...
Over the past decade, patients have become increasingly responsible for personally footing the bill when they use medical services, in the form of co-payments and deductibles. That in turn has made people more cost-conscious about where they are getting care.
The Post also noted that the federal government in the past three years has considered "patient-satisfaction data when determining how much to reimburse hospitals for" patients on Medicare, the government-run health insurance system for senior citizens.