Apple isn't expected to make any big product announcements on the level of the Apple Watch at this year's Worldwide Developers Conference. But that doesn't mean there won't be news.
The five-day annual conference, which is directed mainly towards software developers, starts Monday. Analysts expect new versions of iOS and OS X to be revealed, but the company could show off new services in TV or streaming music.
Perhaps the most anticipated move is in TV, where the company has long been planning a major makeover.
Dan Ives, an analyst at FBR Capital Markets, said in a June 1 note Apple could use WWDC to roll out a series of new over-the-top streaming services. (Tweet This)
"Although media reports have been swirling around these services, we believe these additions to the Apple ecosystem are a critical component of Apple's strategy, helping drive new customers and penetrating further into existing ones while adding a recurring revenue stream," he said.
In fact, CBS said Wednesday its Showtime network will start streaming programs on Apple devices on July 12 at a monthly fee of $10.99.
Also possible is an application programming interface, or API, for TV, a move which would turn the service into a platform for developers, FBR's Ives told CNBC.
"It's on the docket, and that makes sense," he said. "Software is the key to [Apple's] next leg of growth."
What the company is not likely to unveil, though, is a brand new Apple TV box. The New York Times reported this week that Apple scrapped plans to unveil a new device as the product isn't yet complete.