As more companies enter the streaming music industry, consumers will try different options but what is hard is to play music right, said Pandora Chief Financial Officer Mike Herring on Tuesday.
"We understand consumers are curious and we expect as new services are offered, people will reach out and try different services," said Herring in an interview with CNBC's "Squawk Alley." "That's happened many times over the years."
"What's really differentiated us is the focus we've kept on just playing lean-back radio better than anybody else. Playing the right song at the right time."
Herring's comments come one day after Apple launched its music streaming service during the Worldwide Developers Conference in San Francisco.
Apple Music, which will be available starting June 30, will provide millions of tracks for $10 per month. Features of Apple's service include Siri taking songs requests and playlists made by the likes of Rolling Stone and Shazam.