Recent headlines about Mexico have been dominated by gang violence, corruption and weak economic growth. However, the country looks set to revive its fortunes, with investors and organizations like global bank HSBC keen to tap its potential.
On Tuesday, Stuart Gulliver, the chief executive of HSBC, described the country as a "logical" place for Europe's biggest bank by assets to be present, even as he revealed plans to sell operations in rival emerging markets Brazil and Turkey and cut as many as 25,000 staff.
He told investors on a conference call that Mexico was "on the cusp of a major take-off" thanks to energy reforms introduced by controversial President Enrique Pena Nieto.
"We think this is transformational," Gulliver said, adding that "Mexico is different (to Turkey and Brazil)."
On Tuesday, Gulliver trumpeted that HSBC already had a "substantial business" in Mexico, with the U.K. bank making around 40 percent, or $22 billion, of its client revenue from its international network.
Mid-term election victories for controversial President Enrique Pena Nieto look set to give the government to introduce more economic reforms, analysts believe.