Forget Apple Music… It's the company's hotly-anticipated online TV service that will be a "gamechanger" and help it hit a $1-trillion market capitilization, a former Apple CEO told CNBC.
The comments come after the technology giant unveiled its $9.99-a-month music streaming service – called Apple Music - to great fanfare on Monday, as well as a host of software upgrades.
But while Apple Music was a "big event," John Sculley, who ran the company between 1983 and 1993, said the iPhone-maker's next major growth area would be in disrupting television.
"Apple is going to be a true gamechanger when it comes to reinventing the experience around how we get our video and video services," Sculley told CNBC by phone.
"TV is so ripe to be transformed -- much as music was in the '90s. Nobody likes their cable television. The prices are exorbitant that people have to pay and there is little competition. So the timing is really perfect for Apple to come in with serious innovation."