Bombardier ready to take on Boeing and Airbus

Bombardier is hoping that one of the biggest talking points of this year's Paris Air Show, its brand new C-Series 300, will lure airlines away from the big two aircraft manufacturers of Airbus and Boeing and breathe life back into the program.

The C-Series 300 has had sluggish sales and has been beset by technical delays and cost over-runs. Despite the questions surrounding the plane, Bombardier's Commercial President, Fred Cromer put on a positive spin.

"We are in the home stretch and we will have certification later this year with entry into service next year with our launch customer Swiss (International) so this couldn't be a better situation for us," Cromer told CNBC.

"This is the first time in a very public way that we get to introduce this aircraft to our industry and specifically to our customers, and to our potential customers so it's a huge event for us."

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Fred Cromer, president of Commercial Aircraft at Bombardier Inc., stands beside a CS300 C Series aircraft as he takes questions from the media during preparations ahead of opening at the 51st International Paris Air Show in Paris, France
Jasper Juinen | Bloomberg via Getty Images
Fred Cromer, president of Commercial Aircraft at Bombardier Inc., stands beside a CS300 C Series aircraft as he takes questions from the media during preparations ahead of opening at the 51st International Paris Air Show in Paris, France

The company's new C-series is Bombardier's largest passenger plane and it claims that the aircraft's technological advancements in everything from the airframe to cockpit technology will mean better profitability for airlines. The C-Series will be competing directly with Airbus' A319 and Boeing's popular 757.

"The airplane has got new technology in the engine for example which offers better fuel burn which translates into better profitability for our customers," Cromer said.

Some of the large parts of the plane have been built using carbon fiber, which is lighter than traditional materials.

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But despite the technological advancements, orders have been sluggish at best. The last firm order for a C-Series 300 was back in September of last year. The company has only had 180 firm orders for the 300 – Swiss International is the delivery airline.

"It has never seemed like the most robust program out there," aviation analyst Dominic Perry from Flight Global said.

"I think trying to compete directly with the likes of Airbus or Boeing is difficult no matter how good the product is because they have the financial leverage to run all over you."