Grabbing and holding the attention of millennial consumers can be tough, even for established brands.
Naritiv, a start-up based in Los Angeles, is aiming to solve that problem through storytelling on Snapchat, essentially wooing the next generation of consumers in 10 seconds or less.
Naritiv leverages Snapchat's disappearing photos and videos, which are strung together through its stories feature, crafting campaigns for brands, including Procter & Gamble, Marriott, 20th Century Fox, Red Bull—for which it has written a case study on its approach—and Disney's ABC Family network.
To build momentum for its campaigns, Naritiv enlists creators—Snapchat influencers who have followings in the millions—to craft brand-specific content. Naritiv bills itself the "first" Snapchat network.