A number of different companies have already made in roads into golf analytics technology, including ArccosGolf, which makes a product that attaches to each golf club and provides GPS and shot tracking capability that links to your smartphone. Arccos Golf counts golf equipment maker Callaway Golf as a partner. A competing product called Game Golf also attaches to individual golf clubs and tracks data from a golfer's round. There are also a variety of wearable golf products on the market that are predominately used as GPS and yardage devices, like those made by Garmin, Motorola and Bushnell.
The TaylorMade Golf and Microsoft announcement represents one of the first forays into putting comprehensive golf analytics technology into a more mainstream wearable technology device. The move could help drive more engagement in the sport and perhaps even bring more of the population into the game. Competition among wearable devices is fierce, and the announcement comes on the same day that fitness wearable company Fitbit makes its debut as a public company on the New York Stock Exchange. Of course, the popularity of the Apple Watch could also lead to apps being created that are more golf focused, and made specifically for the device.
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One of the major criticisms of wearable devices in general is that many users express a lot of enthusiasm about them in the early stages, but then gradually cease to utilize them as time goes by. By integrating the analytics and lifestyle of golf into wearables, companies who make the devices could see renewed optimism about their use…at least among the golfing portion of the population.
—By CNBC's Dominic Chu. Follow him on Twitter @thedomino.