Cramer: No lazy boy here! This is up 89% this year

Wayfair co-chairman and co-founders Steve Conine (C) and Niraj Shah applaud as they ring the opening bell above the floor of the New York Stock Exchange on the day of the company's IPO October 2, 2014.
Lucas Jackson | Reuters
Wayfair co-chairman and co-founders Steve Conine (C) and Niraj Shah applaud as they ring the opening bell above the floor of the New York Stock Exchange on the day of the company's IPO October 2, 2014.

Read MoreClick here to watch Cramer's full interview with Wayfair

One stock that got Jim Cramer's attention on Thursday was Wayfair. And while the online retailer of home goods has been a wild performer since it came public in October, it skyrocketed almost 8 percent in one session on Thursday and is up 89 percent for the year.

Wayfair sells more than 7 million products across its five brands: Wayfair.com, Joss & Main, All Modern, Dwell Studio and Birch Lane. One of the keys to its success has come from the work it has put into studying consumer behavior online and creating an easy-to-use website that lets people find exactly what they want.

The company initially came public at $29 a share and shot up to $37 on its first day of trading. The stock then sold off over the next couple of months. This year it has been steadily working its way higher; the stock was on fire Thursday after its CEO said the company is likely to have revenues approach $2 billion this year.

This is huge considering that analyst consensus was $1.87 billion, even more so when you consider that the whole thing started in co-founder Steve Conine's nursery.

Can the stock keep climbing higher? To find out, Cramer spoke with Wayfair co-founder and CEO, Niraj Shah.

"We want people to be able to find that perfect item, which they can still afford without the price getting away from them," Shah said.

He explained that the driver to the company's success has been its strategic approach to technology. Being successful in online commerce requires a mix of technology, merchandising, marketing and operations.

"What ends up happening is you really have to be great at all of them, because whichever one you are weak at hurts you enough that you won't succeed," the CEO added.

To ensure the proper blend of each group, Wayfair employs some 400 engineers and data scientists. They help to provide the technology that powers the other three groups.

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Shah attributed part of Wayfair's success in its lack of inventory. He says backstock hinders a company's ability to have such a large selection. Most retailers try to narrow down the selection and have merchants pick the right items.

The problem is that most consumers want to purchase a unique item. Wayfair's approach allows the consumer to pick what they want, rather than the company taking a narrow approach to force the customer to buy what they want. By having no inventory, the broad range of products has provided the unique item that each customer wants.

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