Unwind in a steam room. Sip on a fancy latte. Chow down a freshly cooked breakfast, and spend the afternoon drinking cold beer straight from the tap.
While these activities have all the makings of a vacation at a high-end resort, there's another way to experience them without dropping hundreds of dollars on a luxury suite: Spend a day at the mall.
Pirch, a California-based retailer with eight locations across the U.S., is looking to reinvent the way consumers shop for home appliances.
Its strategy is two-fold: First, let shoppers test the products in its stores, whether it's turning the dials on a kitchen stove or standing under a showerhead; second, put the customer first by greeting them with a fresh coffee and serving them with complimentary food or snacks while they browse or complete a sale.
The company is off to a good start. According to CEO Jeffery Sears, shoppers spend an average of two hours and 11 minutes in the retailer's stores.
But they're not just browsing. Some of Pirch's shops are posting sales greater than $3,000 per square foot, an honor that, according to eMarketer, is only surpassed by small-format Tiffany and Apple shops, as well as convenience store chain Murphy USA.