As Father's Day approaches, it's only natural that men recognize their dads, and reflect on all the things—both big and small—that they've taught them. For many guys, shaving is on that list. After all, what little boy hasn't stood in the bathroom, watching with fascination as his dad undertakes this grooming ritual?
Yet, as much as shaving can be viewed as a memorable rite of passage, it's also a $2.9 billion-at-retail business that's attracting a number of clever upstarts. Companies, such as online darlings Dollar Shave Club and Harry's, see plenty of opportunity to give men more shaving options—and more grooming product choices. In the process, they're looking to shake up an industry long dominated by grocery and drug store brands Gillette and Schick. So whether your father handed you a can of Barbasol and a disposable razor, or schooled you in the fine art of applying shaving cream with a brush and using a straight blade, chances are there's a company out there for you.