Jon and Robin McConaughy didn't exactly set out to be farmers. Jon worked in finance and Robin was a head-hunter. They married in 1998, had 2 sons, and after living in Philadelphia and New York, decided in 2002 to move back to the Princeton, NJ area where they'd both grown up. "We were just looking for more space," said Jon.
Around the same time, the couple read an excerpt from Michael Pollan's book, "The Omnivore's Dilemna," which chronicled the treatment of cattle in the American food system, including the rampant use of hormones and antibiotics. They made an immediate lifestyle change, purchasing only organic and free-range products for their family. They also planned to grow some of their own food when they moved into their new home. "We wanted to know - and to show our kids - where our food comes from," explained Robin.