Taylor Swift spoke out last year about the economics behind Spotify. Now, she has taken aim at Apple over its decision not to pay musicians during a trial period for its new music service.
In a letter Sunday on her Tumblr page, called "To Apple, Love Taylor," Ms. Swift addressed a situation that has sent shock waves through the music industry: Apple, which has announced a subscription streaming service to compete with Spotify, Rhapsody and Deezer, says that no royalties will be paid during a three-month period in which customers can try it free.
She called the policy "shocking, disappointing and completely unlike this historically progressive company," and said she was not speaking just for herself.
"These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much," she wrote. "We simply do not respect this particular call."
The service, Apple Music, is set to become available worldwide on June 30. Besides its longstanding iTunes download store, it will include a $10 streaming subscription plan, a free Internet radio station and a media platform that will let artists upload songs, videos and other content for fans. Unlike Spotify, which lets customers listen free or pay monthly fees to eliminate ads, Apple's subscription feature will have no permanent free level.