Celebrities are taking cues from activist investors on Wall Street and penning letters to summon change.
Take Taylor Swift. The pop culture icon, following the strategies of Apple activist Carl Icahn and others, posted an open letter titled "To Apple, Love Taylor" on her Tumblr page Sunday asking the tech giant to change its policy on artist royalties.
Apple wasn't planning to pay musicians during its three-month free trial of Apple Music, but Swift argued the company should pay the artists, producers and writers during that period. Not compensating them, she wrote, would be "shocking, disappointing and completely unlike this historically progressive and generous company."
Within one day Apple announced it would change its policy.
Swift move, right?