Power Play: Learning to love what you hate

Traders work on the floor of the New York Stock Exchange.
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Traders work on the floor of the New York Stock Exchange.

One of the key strategies right now may be learning to love what you hate.

Chris Bertelsen, chief investment officer at Global Financial Private Capital, tells CNBC's "Power Lunch" on Wednesday it's time to take a look at companies out of favor with managers.

"Many of America's biggest and best are starting to stagnate with zero growth and peak margins/earnings with so-so prospects. They are disliked by value managers and shunned by growth managers and hang on by the fact that expensive buybacks and "OK" dividends maintain their market price. Here is the potential: boardroom changes with new management and particularly a new CEO," Bertelsen said.

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He believes stocks like DuPont, Microsoft and Coca-Cola are ripe for the biggest restructuring ever.

"This can create shareholder value. A great example is P&G, down almost double digits YTD with a CEO who maintains the status quo, but a new one will be anointed this year and P&G could split into health care/beauty/other or domestic/international," Bertelsen said.

He compares this period to the 1970s.

"Eastman Kodak couldn't innovate fast enough, but Eastman Chemical was a winner. This will be a major sea change in the USA and is what we are great at," Bertelsen said.

DuPont, Microsoft, Coca-Cola and Procter & Gamble are lower during trading.