If the amount of money raised is any indicator, Drizly would be considered the leader in the space, with $17.8 million in funding. The company offers alcohol delivery through a subscription model. Retailers are charged a monthly licensing fee based on location, transaction and volume.
What also sets Drizly apart is their ID verification technology, which allows drivers to scan the IDs of its consumers. The Boston-based company has worked with state alcohol regulators to ensure they are serving customers of age, by partnering with a mobile verification system that is used by over 10 law enforcement agencies.
"We have an exclusive partnership with the wine and spirits wholesalers of America, all the largest distributors are working with us," said CEO Nick Rellas. "You're going to see us partnering with many people—video content streaming, sports events, and hotel partnerships" among them, he added.
For example, an ad during a football game could be an opportunity for retailers to add an e-commerce capability and offer beer for purchase. In the past the company has partnered with Miller Lite, for example, which allowed fans watching a game to order beer in less than an hour with no delivery charge.
Closing the distance between advertiser and consumer means the customer doesn't have to go through as many actions in order to purchase alcohol for their event.