A start-up sticking it to the selfie stick

One start-up is calling the end of the selfie stick. Mega Tiny Corp. has created a new way to snap selfies—and it's hands-free.

"We're excited to introduce our anti-gravity case—the first and only phone case that uses nanotechnology to stick to smooth, flat surfaces without being sticky," said Carl Winans, co-founder of the company.

Defying gravity

Winans and his team of three describe themselves as "tinkerers at heart." So they decided to tinker with how selfies were taken. They eliminated the selfie stick and came up with a phone case that adheres to smooth surfaces like mirrors, kitchen cabinets, computer monitors, white boards and metal.

The start-up is focused on selling direct to consumers through its website and Amazon.com. It retails for $49.99 and is compatible with the iPhone 6, 6 Plus, 5/5S and Galaxy S6 Edge.

One of the many surfaces Mega Tiny Corp.’s phone case can stick to.
Mega Tiny Corp.
One of the many surfaces Mega Tiny Corp.’s phone case can stick to.

The big picture

Alicia Syrett is a board member of New York Angels. She questioned how Mega Tiny could prevent heavyweights, like Apple, from designing its own sticky phone case.

Mega Tiny's vice president of product, Jeff Wilcox, explained that the start-up has a patent pending for the nano-suction material it uses. And co-founder Winans added that, as a smaller business, flexibility is on Mega Tiny's side. "In less than five months we can come up with an idea and go to market quickly and get feedback from customers and take small risks and take small bets that can pay off big time," he told CNBC.

David Wu, a general partner at venture firm Maveron, noted that larger brands tend to market themselves utilizing distinctive designs. He wondered if at this stage Mega Tiny's simple design was intentional. Winans said the current focus is on function. "The actual sticking the case on the wall and doing a hands-free selfie actually draws more people to the product."

Mega Tiny Corp. phone case on bathroom mirror
Mega Tiny Corp.

Since its launch in December 2014, the company has raised more than $260,000 from crowdfunding as well as investments from the team directly.

And according to the start-up, after its Kickstarter campaign in early May, an estimated 5,000 orders came in, and to date Mega Tiny has surpassed $200,000 in revenue.

Wilcox told CNBC that the company is profitable and reinvesting profits into inventory and new product development.

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