Each week CNBC's "Raising the Bar" series will provide insight into the minds of business leaders as they talk candidly in some of Manhattan's most interesting watering holes about everything from making mistakes to making it big.
Social media has given everyone a license to create their own brand, and changed the game for fashion brands—and employers.
"Today, I find everybody is their own brand," said Kenneth Cole, founder and chief creative officer of his eponymous fashion label, as he recently sat down with Daymond John, founder of the iconic FUBU clothing brand and one of "Shark Tank's" favorite resident investors, at the Daniel, one of the only restaurants in Manhattan with the coveted two-star Michelin rating.
"Every morning they wake up and curate their own brand on their Instagram page, on their Facebook page, on their Twitter feed," Cole said. "Not only do they curate the content, they curate their audiences. They decide who is gonna have access to their brand. ... So now my job is to hopefully impose upon other people to allow me to be part of their brand."
The other side of that is everyone is accountable for how they present themselves.
"The best thing about social media is you hashtag your name, or your company's name, and you better not have thin skin, because you're gonna see what everybody's saying about it," John said.