In an office 34 miles outside Boston, in Groveland, Massachusetts, two entrepreneurs have been crafting what they hope will be a perfect product pitch to the world's largest retailer.
Two side-by-side whiteboards outline the selling points of KettlePizza, a metal insert that converts a charcoal grill into a pizza oven. While the information on each whiteboard is largely the same, the organization and presentation styles are vastly different.
"I wish I knew right now how it is going to be in that room," said George Peters, KettlePizza co-founder and vice president. His board touts the advantages of using the product to create a picturesque pizza experience.
Al Contarino, Peters' co-founder and KettlePizza president, has geared his board towards the specs and engineering of the product and talks about how these features help a backyard chef achieve "pizza mastery."
On Tuesday, the duo will deliver their pitches to Wal-Mart at the retailer's second Made in the USA "Open Call" event.
While KettlePizza is already available at Crate and Barrel, Amazon.com and Walmart.com, landing a deal to sell in Walmart stores would be a game changer, said Contarino. He said the company's biggest challenge right now is building awareness, and a Wal-Mart deal would help solve that.