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Cramer: Why Kraft Heinz could break $100

While many investors have been distracted with the dramas of Greece and China this week, Jim Cramer saw a new powerhouse packaged-food company hit the tape that could change the game.

Kraft Heinz was created by the powerful investment duo of Warren Buffett and Brazilian private-equity giant 3G Capital. This makes Kraft Heinz the third largest food-and-beverage company in the U.S., behind Coca-Cola and PepsiCo, and the fifth largest in the world.

So, now that Buffett has made boatloads of money from the deal, Cramer decided to dive in and find out if investors can still profit from owning the stock, too.

As a background refresher, in 2013 Buffett's company Berkshire Hathaway and 3G Capital took Heinz private. Then, in March of this year, Heinz and Kraft announced a merger. That gave investors a special $16.50 cash dividend and shares of the new Kraft Heinz when the deal closed, resulting in a 12 percent return.

"I think that's just the beginning because the new Kraft Heinz has a lot more room to run," the "Mad Money" host said.





Heinz and Kraft products
Getty Images

Cramer has a whole host of reasons for believing the stock will run higher, not least of which is a pantry full of amazing brands that could create a safe haven stock with a strong dividend. In fact, eight different brands are worth more than $1 billion in sales and five other brands that are worth more than $500 million each.

So, while Cramer likes the Heinz Kraft company, what about the stock?

Most analysts who have initiated coverage have a price target in the mid $80s, which would be about a 10 percent gain from its current price.

Earnings estimates from Bank of America Merrill, Goldman Sachs and Credit Suisse all have Kraft Heinz trading at about 23 times next year's earnings estimates. In Cramer's opinion, many of the estimates are very conservative, especially when it comes to the level of cost savings that the company will have.

Analysts are also projecting little to no sales growth, which suggests to Cramer that they don't have much faith in the company's ability to expand overseas.

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"In my view, I think these numbers could prove to be too conservative on both the top line and the bottom line," Cramer said.

Cramer could easily see the company making some smart acquisitions down the road, especially considering that he thinks the company will deliver better-than-expected numbers.

Ultimately, all of these positives add up for Cramer to project that Kraft Heinz could approach $90 in the near-future, and perhaps even break $100 over time. That means it could be a great core holding for your portfolio, especially if another market-wide downturn comes along.

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