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Can content be king ... for GoPro?

GoPro Hero+ LCD camera
Source: GoPro
GoPro Hero+ LCD camera

Wall Street has been trying to catch a falling knife in GoPro as the cult stock began to collapse nine months ago. As GoPro tumbled, more and more analysts upgraded the stock to "buy."

That was to no avail as shares of the camera maker still struggled and are down more than 12 percent on the year.

An analyst on Tuesday believes he's found the catalyst for a turnaround this time: content.