Denver Broncos GM and Executive Vice President John Elway may have just wrapped up signing key wide receiver Demaryius Thomas to a five-year, $70 million contract, but it's not the only big deal he's celebrating.
Elway discussed his latest investment in the automotive industry on CNBC's "Power Lunch" as the NFL great looks to move from investing in game-changing players to investing in companies changing the game, like online car marketplace start-up Vroom.
"When I looked at the company, they have a great Internet presence and great car people coming together," he said.
For Elway, who owns car dealerships in Denver, it's uncharted territory. Vroom looks to create an online buying-and-selling experience offering free vehicle delivery nationwide.
And while some doubt that people prefer to buy and sell big ticket items such as cars on the Internet, Elway expects it to become more and more common.
"With the millennials coming up and all the shopping they do online, we're hoping that that's the next step," he said.