The retail price for Jerry is expected to come down soon, but Sproutel currently sells the bear for $300 on its website. To date, the founder said the start-up has sold 500 Jerrys.
Dr. Hyesoo Lowe, an endocrinologist at Englewood Hospital in Englewood, New Jersey, questioned how the founder plans to get doctors on board.
Horowitz said that this past year Sproutel introduced its bears to roughly a quarter of pediatric endocrinologists' waiting rooms across the U.S. "and now we actually have a number of hospitals who use Jerry as part of the diagnosis process."
Board member of the New York Angels Alicia Syrett said she's curious how Horowitz will work to balance investor interests with social responsibility.
"I equate delivering joy to our customers, helping these children cope with their illness, as the same thing as making sales. When we equate our bottom line and our mission directly to sales of our product, we make more kids happy," Horowitz said.